Custom WordPress platform developed for a psychologist and writer to manage books, podcasts, videos, and articles within a scalable content ecosystem. Built with a fully custom theme based on Underscores and dynamic templates from provided HTML layouts. Implemented custom post types, Advanced Custom Fields (ACF), dynamic homepage sections, and SEO-friendly architecture to simplify content management for a non-technical team while supporting long-term scalability and search visibility.
What started as a simple website project quickly became a much larger challenge in content organization, scalability, and long-term usability.
A psychologist and writer from Colombia needed a custom WordPress platform capable of managing a large library of books, podcasts, videos, and articles while remaining easy to use for a non-technical marketing team. The website also needed to follow SEO best practices to improve visibility and support proper indexing across search engines.
Using Underscores as the foundation, I developed a fully custom WordPress theme based on provided HTML layouts, transforming static designs into reusable and dynamic templates while preserving the original visual direction.
To organize the different types of content, I implemented custom post types for books, podcasts, and videos, each with dedicated archive and single pages. I also integrated Advanced Custom Fields (ACF) to simplify the management of structured content such as publishers, podcast links, video URLs, and additional metadata, allowing administrators to handle updates without developer assistance.
The homepage was built as a dynamic content hub using custom queries to automatically display the latest content across multiple sections while maintaining good performance and organization.
SEO considerations were integrated throughout the development process, including semantic structure and clean content organization to improve accessibility and search engine visibility.
The final result was a scalable and fully customized WordPress platform that allowed the client’s team to independently manage and grow a large content ecosystem without relying on ongoing technical support.
